Our Approach to Optimizing Your Web Presence
Step 1 – Understanding Your Business & Your Market
First we have a discover session with you – over the phone or in person – to better understand your profession, your target audience, and the potential keywords we might want to pinpoint.
- Determine Target Market
- Understand Industry & Competition
- Understand Business & Define Goals
Step 2 – Research & Develop Target Search Terms
We run a number of tests on a long list of keywords to determine which keywords will be most fruitful. These tests include things like analyzing the number of monthly searches for a keyword or phrase compared to the number of results (which would be your competition), as well performing multiple searches and analyzing the quality and quantity of returned results.
- Analyze & Determine Optimal Keywords
- Compare Search Volume and Competition
- Manualy Determine Quality of Search Competition
Step 3 – Site Optimization and Content Creation
After determining the major keywords we begin work on your site. First we analyze your current site based on our new keyword list. We then proceed to optimize your title tags, description tags and image tags, to ensure your site is properly formatted and easily understood by search engines. We then make recommendations on your site layout and work with you to develop keyword heavy site content.
- Analyze Current Site
- Optimize Title & Description Tags
- Develop Keyword Targeted Content
Step 4 – Increase Traffic Sources & Site Credibility
Next we begin the inbound link building process. For this we create a number of unique, keyword heavy descriptions of your website and manually submit your site for inclusion in search engines, business directories, local directories, and niche directories. This not only sends your new traffic and prospects, but builds your credibility with Google and other search engines – increasing your ranking.
- Increase Site Credibility
- Strengthen Association to Keywords
- Create New Sources of Traffic
Step 5 – Rinse and Repeat
Track, Modify and Improve
We then continue the process of modifying and creating content for your site, as well as continually submitting, following up on, and developing your company profiles in the many directories. We track all our activities and results and compile the information into a well explained and illustrated quarterly report – so you will always know where your site was, where your site currently is, and what we expect in the future.
- Continually Improve Performance
- Leverage Site Momentum
- Quarterly Activity & Status Reports