Google offers a free keyword tool that estimates search traffic for different keywords. Take your ideas and put them into the keyword research tool. You can paste them directly from your spreadsheet. The results are given in two columns: Global Monthly searches, and Local Monthly Searches. Local means searches in the United States. Take note of terms with a high number of search traffic in the “Local” column and add them to your spreadsheet. Anything with more than 1000 searches are worth noting.
This tool also works as a keyword suggestion tool. Your results will display other keywords in the results that can be added to your list. Also, if you put your website address instead of keywords at the top it will return suggestions based on your current website content.
Before you start researching which keywords are the best it is a good idea to generate a big list of keyword ideas to start from. What keywords might searchers type in to find your product or service? Make a blank spreadsheet in Google Docs and begin brainstorming some searches your potential customers might use to find you.
https://docs.google.com/ Its very important that you don’t just ask yourself. Getting a variety of opinions on this is important because not all of your potential customers will think like you.
Good places to look for keyword ideas include:
- Google Analytics or other website reports. See what people are currently typing in to find your website.
- Employees and Customers. A casual conversation may lead to some keywords that are not on your list.
- Competitor’s websites. Take a look at your competition for ideas.
- Social Media. Ask your Facebook friends, your Twitter followers, or your LinkedIn Connections how they would search for your product or service.