How can I tell keyword conversion rates?

March 4, 2010

I read an SEO post recently that talked about using PPC advertising to test the success of different keywords.  So start with PPC, see what keywords perform the best, and then optomize for those keywords.  Makes great sense to me but then I started to think about how I would figure out a conversion rate. A conversion is a visitor that completes your desired task.  Your desired task can be…

Read more

Whats the Deal with Universal Business Listings?

March 4, 2010

In December I came across a bulk listing service called Universal Business Listings.org  For $30 per year they promise to list your business in hundreds of directories.  What is nice is that you can log in to your account and change your business information and descriptions and then UBL will go out and update all of the listings for you. It has been more than 2 months since I signed…

Read more