Submitting to Data Suppliers

March 30, 2011

There are a few databases where directories get information about businesses.  By submitting your business to the following directories, they will supply your information to hundreds of other sources where customers can find your business.  This includes other online directories as well as databases used for mobile phones and navigation systems. You will need to sign up and register for each site, but you can submit to each of these…

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Finding Niche Directories

March 30, 2011

We can provide you with a basic list of generic business directories, but you may have more success listing your business in directories specific to your industry or location.  To find niche directories do a Google search for your most popular keywords and look at the list for directory sites.  If these directories are paid you may want to try them out for 3 months to see how much traffic…

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Setting up an Ad-words Campaign

March 23, 2011

You are able to set up an ad-words account without entering your billing information so feel free to try setting up an account on your own.  While setting up your first campaign take note of the options and features in these sections. Locations and Languages – click the link “Select one or more other locations” and go to the Custom tab.  Enter your business zip code and selected a mile…

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Choosing Keywords and Negative Keywords

March 23, 2011

Google will suggest hundreds of keywords for your business.  The more keywords you have the better chance you will spend your daily budget.  We recommend keeping it simple.  Choose only 5 or 10 of your most popular keywords.  If your keywords fall into different categories, for example buying a home vs selling a home, create separate ads for each category. Negative keywords are important for broad match keywords.  Negative keywords…

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Editing Your Google Maps Profile

March 17, 2011

Google Maps is the number one local business directory on the internet.  Even if you do not have a website, your business is likely already listed on Google Maps.  To find your company profile or add your business to google go to http://www.google.com/places/ and follow directions for claiming your business profile.  If you have a new business you can add a listing. Note that the “Additional Details” section at the…

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Other Directory Essentials

March 16, 2011

After editing your Google Maps profile, there are several other directories that can give the website some visitors.  Each website has its own method of adding or claiming your company profile.  The best practice is to search for your business name and location and click on your profile.  Look for a link on the profile page to claim the listing. Yelp.com – Centered on reviews for local businesses.  Somewhat restaurant…

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