Adwords – Google’s Pay Per click advertising platform is called “Google Adwords”
Inbound Link – An inbound link, or back link, is a link found on another website that points to yours.
Keyword Research – Keyword research is the process of finding what keywords are best for the business. Factors include search volume/popularity and relevance to the business.
Landing Page – A web page that targets specific keywords and is intended to appear in search results for those keywords.
Link Building – Link building is the act of creating or modifying web pages on other websites so that they contain a link back to your website.
Pay Per Click – Pay Per Click, or PPC, refers to advertising that you pay for each time your ad is clicked by a visitor. Essentially you pay per website visitor.
Search Engine Marketing – The broad term that describes work to bring visitors or traffic to a website. This includes SEO, PPC, and Social Media.
Search Engine Optimization – Search engine optimization, or SEO, is work intended to make a website appear in search results on Google or other search engines.
Web Presence – Your web presence is how you company is being represented online. This includes your website, social media sites like Facebook, customer reviews about your business, and other online content that mentions your business