It’s Time to Say Goodbye to Google+
You may not be losing a lot of sleep over the news that Google has decided to terminate its social media platform, Google+. But as a business owner, it’s important to understand how Google plans to implement changes over the next few months. Keep in mind, some of these changes may impact small business owners. April 2nd is the Official Date If you have a Google account, you have received…Read more
Beware of Scam Domain Listing Invoices
If you are a small business owner who has purchased a domain name, then you may have come across a domain listing scam invoice. The documentation looks legit—the invoice has a logo, an account number, and includes your contact information and domain name. But beware, these statements are designed to mask their true intentions. The statement may claim to be a registration for your domain name, ensure your site remains…Read more
5 Lessons We Learned from Digital Summit Philadelphia 2018
The Pennsylvania Convention Center in Philadelphia was buzzing with marketing professionals on July 31 and August 1, 2018, and 3 members of the Boom team were in the mix! For the second year in a row, we had the opportunity to attend Digital Summit, a digital marketing conference held in various locations throughout the country. During the conference, an array of experts presented innovative strategies for getting ahead in the…Read more
Your Cheap WordPress Hosting Costs More Than You Think!
With so many hosting options for your website, you can easily get overwhelmed and choose something more out of convenience or low price rather than quality. Bargain hosting is usually bargain hosting for a reason. Security issues, slow performance, poor technical support, and a lack of features are all common complaints of bargain hosting. If you pay for Google AdWords or other digital marketing ads, then just a few visitors…Read more
Major Takeaways from Digital Summit 2017
A couple of weeks ago, a few of us on the Boom team were lucky enough to attend Digital Summit 2017 held at the Convention Center in Philly. The Digital Summit Series consists of conferences held all over the U.S. uniting digital content strategists, marketers, and more to learn about the very latest in web innovation. Over two days, we were able to learn from and network with some of…Read more
Do You Want to Know Where Your Phone Leads Come From?
Easily track the source of your phone leads with CallRail. Even when you ask your new lead, “how did you hear about us?” the answers are often vague. “I found you online,” “I found you on Google,” and “I don’t remember,” are common answers. It’s rare that they will tell you what keyword they typed in to find your business, and in most cases they are unaware if they clicked…Read more
Which site is the best place for customers to review your local business?
Having a strong list of Google reviews is an important step toward fortifying your online reputation and search rankings. However, keep in mind that Google isn’t the only site that matters. A 2016 survey by BrightLocal found that 20% of customers browse one review site before making a decision about a product or service, and 59% look at 2-3 sites. Obtaining reviews is a good thing (click here for tips on how to…Read more
Struggling to Create Content for your Website & Social Media? Here are 5 Ideas to Make It Easier
Blogging is a great tool for keeping your website fresh and engaging. A good blog builds a customer base, drives more traffic to your website, and improves your SEO efforts. No two businesses are alike, and neither are any two blogs. They are easy to adapt to suit the needs of your brand. Depending on the nature of your business, you can select a format that works for you. When…Read more