If you are acting on behalf of a business or organization it is really important to keep a separate email and separate account for everything you do for their marketing. You don’t want their accounts tied to your personal email because that can get confusing. I recommend signing up for a gmail account that we can use for the rest of this course.
Sign up for a Google/Gmail Account

It is important to have a way to track your success. Google analytics will gather all sorts of data about your website visitors including where they are located and what keywords they typed in to find your business.
Sign up for Google Analytics

There are many ways to install the analytics tracking code depending on what type of website you have. If you are having trouble we suggest using Google to find an answer. For instance “How to add google analytics to a WordPress site” would be a good start if your site was built in WordPress.
How to add Google Analytics code to my website

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