Keyword Page Assignments

March 10, 2011

You are now going to assign the keywords that you have selected to specific pages.  You need to do this on the most important pages on your website.  The links in your navigation bar indicate how important each page is.  Google looks at the second page in your navigation as your second most important page.  Remember that you will have to write content for these words, so choosing words that…

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Writing title and description tags

March 9, 2011

Now that you know which keywords will be target on each page you can start to write a title and description for each one.  This text is shown in Google search results but does not appear on your actual web pages.  Keep in mind that if you don’t reinforce the keywords in the content of the page then they will not help the page appear in search results.  As you…

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Keyword Research

March 2, 2011

Google offers a free keyword tool that estimates search traffic for different keywords.  Take your ideas and put them into the keyword research tool.  You can paste them directly from your spreadsheet.  The results are given in two columns: Global Monthly searches, and Local Monthly Searches.  Local means searches in the United States. Take note of terms with a high number of search traffic in the “Local” column and add…

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Keyword Brainstorming

March 1, 2011

Before you start researching which keywords are the best it is a good idea to generate a big list of keyword ideas to start from.  What keywords might searchers type in to find your product or service?  Make a blank spreadsheet in Google Docs and begin brainstorming some searches your potential customers might use to find you. https://docs.google.com/ Its very important that you don’t just ask yourself.  Getting a variety…

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Getting Started

February 11, 2011

If you are acting on behalf of a business or organization it is really important to keep a separate email and separate account for everything you do for their marketing. You don’t want their accounts tied to your personal email because that can get confusing. I recommend signing up for a gmail account that we can use for the rest of this course Sign up for a Google/Gmail Account It…

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Web Marketing 101 at the Haverford Adult School

January 19, 2011

2 years ago I signed up for a class at the Haverford Adult school for Web Design.  It taught me the basics of building a website and I have been building them ever since.  Now I have signed as an instructor for a class called “Internet Marketing for Small Business and Organizations.” Classes are Wednesdays nights at 7pm at Haverford High School.  The class runs for 8 weeks starting March…

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Business to Business Web Marketing Specialists

January 19, 2011

At Web SBZ we primarily work in web marketing for business to consumer (B2C) companies.  We usually refer our Business to Business (B2B) web marketing inquiries to our friends at Blue Horseradish Web Marketing.  They have established a niche in SEO and SEM for industrial manufacturers, engineers, and other B2B companies.  We are happy to refer business to them because the world of business to business web marketing is fairly…

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