Managing what people are saying about your company is very important. If someone has written a negative review about your business it is important to respond as quickly as possible. If someone is praising your business you can send a thank you or contribute to the conversation. To receive notification by email every time Google adds content to its index including your business name sign up for Google Alerts.
Enter you business name as a keyword you want to receive alerts about. You will want to put the keyword in quotes like “Boom Visibility” so that you are only notified when both keywords in your business name are used together.
You may also want to use Google Alerts to track certain niche keywords where your business specializes. For example “SEO Philadelphia” would help us keep track of all the content being published online about SEO in our area. This is a good way to stay updated on what your competition is doing.