Major Takeaways from Digital Summit 2017
A couple of weeks ago, a few of us on the Boom team were lucky enough to attend Digital Summit 2017 held at the Convention Center in Philly. The Digital Summit Series consists of conferences held all over the U.S. uniting digital content strategists, marketers, and more to learn about the very latest in web innovation. Over two days, we were able to learn from and network with some of…Read more
Do You Want to Know Where Your Phone Leads Come From?
Easily track the source of your phone leads with CallRail. Even when you ask your new lead, “how did you hear about us?” the answers are often vague. “I found you online,” “I found you on Google,” and “I don’t remember,” are common answers. It’s rare that they will tell you what keyword they typed in to find your business, and in most cases they are unaware if they clicked…Read more
Which site is the best place for customers to review your local business?
Having a strong list of Google reviews is an important step toward fortifying your online reputation and search rankings. However, keep in mind that Google isn’t the only site that matters. A 2016 survey by BrightLocal found that 20% of customers browse one review site before making a decision about a product or service, and 59% look at 2-3 sites. Obtaining reviews is a good thing (click here for tips on how to…Read more
Struggling to Create Content for your Website & Social Media? Here are 5 Ideas to Make It Easier
Blogging is a great tool for keeping your website fresh and engaging. A good blog builds a customer base, drives more traffic to your website, and improves your SEO efforts. No two businesses are alike, and neither are any two blogs. They are easy to adapt to suit the needs of your brand. Depending on the nature of your business, you can select a format that works for you. When…Read more
How Your Kid’s Baseball Team Can Help With SEO
Just because you have a great website, doesn’t mean you are going to rank well in Google’s search results. Search engines look at a number of other factors, such as age of your site, accuracy of business listings, quality of content, keywords within your content, and links to your website. In fact, a link to your website from a quality source is one of the top factors that Google takes into account….Read more
Should I Be Advertising on Facebook?
You’ve been successfully targeting customers organically and through AdWords for years, but could it be time to jump into Facebook ads, like over 3 million other businesses are currently doing? The fact is that there are over 1.79 billion registered active Facebook users, and that number is growing every day. Some of these people could be your next customer. But then there are the reservations—Facebook ads can be difficult to manage and the…Read more
The Key to Reviews is Follow-Up
One of the biggest problems small businesses face is getting customers to write reviews. Time and time again we hear our clients say that they have asked for reviews from satisfied customers, but then it ends there. Why are reviews so important? In order to ensure your business is actively getting new reviews, you need to have a process in place for encouraging reviews, and you need to take the time…Read more
Google Removed Right Hand Side Ads
Have you noticed anything different about the Google search results page recently? Take a look at this results page from early February… Now let’s look at a search for the same thing in March: So much white space!! But what happened to those ads in the side? Google updated the results page in mid-February and has decided to do away with those ads in the right hand side. Now, in many cases,…Read more