Before you start researching which keywords are the best it is a good idea to generate a big list of keyword ideas to start from. What keywords might searchers type in to find your product or service? Make a blank spreadsheet in Google Docs and begin brainstorming some searches your potential customers might use to find you.
https://docs.google.com/ Its very important that you don’t just ask yourself. Getting a variety of opinions on this is important because not all of your potential customers will think like you.
Good places to look for keyword ideas include:
- Google Analytics or other website reports. See what people are currently typing in to find your website.
- Employees and Customers. A casual conversation may lead to some keywords that are not on your list.
- Competitor’s websites. Take a look at your competition for ideas.
- Social Media. Ask your Facebook friends, your Twitter followers, or your LinkedIn Connections how they would search for your product or service.