Now that you know which keywords will be target on each page you can start to write a title and description for each one.  This text is shown in Google search results but does not appear on your actual web pages.  Keep in mind that if you don’t reinforce the keywords in the content of the page then they will not help the page appear in search results.  As you work on writing these tags you may want to reconsider your keyword page assignments.

Remember this text will appear in the search results and then need to be selected by the user.  If all you write is keywords people will be turned off and not click.  Also search engines have filters that weed out content that is considered “keyword stuffing”.

I move the keywords to a word document where I can write title and description tags.

Title and description tags document

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