Are You Keeping Your Ear to the Ground?
Word of mouth is often the best form of referrals for businesses, especially local ones. With more and more people turning to social media and reviews sites to evaluate a business, the internet has become the new place for word of mouth recommendations. Take, for example, my mom, who recently posted to Facebook asking for recommendations for a cleaning service. Within hours, she had dozens of recommendations. She even had friends…Read more
Small Business Marketing Resolutions of 2015
We do it every year. We make promises to ourselves and come up with endless To Do lists, which seem to disappear within a few weeks of the new year. For many businesses, some of these “to do’s” include improvements to their marketing strategies. In 2015, keep it simple. Make a list of 5 things you want to do to improve your marketing strategy and focus on tackling those. Don’t…Read more
What’s New in Website Design?
Responsive Design Every website built by Boom Visibility since the start of 2014 is a ‘responsive design.’ This is the best way to handle today’s wide variety of displays. An iPhone 3GS has a screen resolution that is 320 pixels wide, while many desktop monitors are 2000 pixels wide. Imagine trying to design something to display information on a business card that also has to display the same information on…Read more
Get More from Your Website Traffic with Remarketing on Facebook and Google
Have you ever noticed that once you look at a product on a website, from that moment on that product seems to haunt you? OK, so maybe ghosts aren’t actually following you around, but still, you start to see the product all over your internet browser. Take, for example, when I started looking for an HP computer monitor recently on Amazon. After looking at one of the models, I immediately…Read more
Social Media Tips to Make Holiday Marketing Merry & Bright
With the holidays just around the corner, it’s time to get your marketing campaign into gear. Likely, you’ve put some thought into your campaign by this point in the year, but social media offers some excellent marketing options you may not have considered. Be sure to schedule some time between holiday gatherings and your own shopping to sketch out a plan for social media marketing. It’s a great time of…Read more
Why Are Reviews So Important for Businesses, and How Can You Get More of Them?
In a survey conducted by Dimensional Research, 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Yet, many small businesses still don’t recognize the importance of review management. While word of mouth is still great for referrals, it’s no surprise that more and more people are relying on online reviews to make snap…Read more
Parents: The Worst Clients of the Tech World
I wanted to take the time to share a recent technological experience I had with my parents– My father has never even learned how to use a cell phone, but somehow he knows how to email people from his laptop. We still have phones with cords because he likes to pick up the phone off the wall and talk immediately, rather than have to find the talk button on the…Read more
The Ins and Outs of Google My Business
In the past two years, I have heard so many names to refer to Google business listings that I’m not sure if there ever really has been an official name. Each time I finally understand the inner-workings of adding a new business to Google, I seem to get an email alerting me of the changes. What’s the Latest? In June, Google launched “Google My Business,” a suite of tools designed…Read more