Should I Be Advertising on Facebook?

December 21, 2016

You’ve been successfully targeting customers organically and through AdWords for years, but could it be time to jump into Facebook ads, like over 3 million other businesses are currently doing? The fact is that there are over 1.79 billion registered active Facebook users, and that number is growing every day. Some of these people could be your next customer. But then there are the reservations—Facebook ads can be difficult to manage and the…

Read more
Computer Payment

The Benefits of Payment Forms

October 18, 2016

Now more than ever, goods and services are being bought over the internet. From a business perspective, ecommerce was a very difficult proposition, involving complex, and very expensive, payment gateways in order to have secure transactions on a website. The expense of setting up payments simply wasn’t worth it to non-profits or small, newly-formed businesses. PayPal was the first to provide an inexpensive alternative payment gateway, and since then, several…

Read more
asking customer for reviews

The Key to Reviews is Follow-Up

June 23, 2016

One of the biggest problems small businesses face is getting customers to write reviews. Time and time again we hear our clients say that they have asked for reviews from satisfied customers, but then it ends there. Why are reviews so important? In order to ensure your business is actively getting new reviews, you need to have a process in place for encouraging reviews, and you need to take the time…

Read more

Google Removed Right Hand Side Ads

March 25, 2016

Have you noticed anything different about the Google search results page recently? Take a look at this results page from early February… Now let’s look at a search for the same thing in March: So much white space!! But what happened to those ads in the side? Google updated the results page in mid-February and has decided to do away with those ads in the right hand side. Now, in many cases,…

Read more
Google Plus

What Happened to My Google Reviews?

March 12, 2016

Help! My Google Business Page Looks Different! If you have noticed your Google My Business page looking a bit different lately, you aren’t losing your mind. Towards the end of 2015, Google rolled out an updated view of profiles and announced that local pages would no longer be supporting reviews, categories, directions, stars, photo uploads, interior photos, maps, hours, etc. Over time, more and more people are seeing this updated version…

Read more

Creating an Effective Landing Page

December 28, 2015

If you have a website but aren’t familiar with landing pages, you should be. Landing pages are pages separate from your homepage that are generally dedicated to a single product or service. If you offer 5 services, each service should have its own page.  When you run advertisements online it is generally more effective to target the 5 services with 5 separate ads than one ad that mentions all 5 services.  When someone…

Read more

Website Copy Updates to Improve Your Conversion Rate

October 12, 2015

Imagine this scenario—a potential customer makes it your website. You offer everything they are looking for. Yet, once they arrive on your landing page, they become overwhelmed by information and decide to give up. This problem is all too common. In fact, a study by Chartbeat in 2014 found that 55% of website clicks result in a time on site less than 15 seconds. That’s barely enough time to let…

Read more
Pyramid

Why SEO, PPC, and Social Are Not Enough

August 20, 2015

If you are familiar with Abraham Maslow’s hierarchy of needs, then you’ve probably seen the pyramid that defines different levels of a person’s motivational needs. The idea is that if you fulfill level after level of these needs, you become motivated and can eventually reach your full potential, which is called “self-actualization.” In order to reach self-actualization, you must first satisfy each need, making your way from the bottom of the pyramid to…

Read more