Do You Want to Know Where Your Phone Leads Come From?
Easily track the source of your phone leads with CallRail. Even when you ask your new lead, “how did you hear about us?” the answers are often vague. “I found you online,” “I found you on Google,” and “I don’t remember,” are common answers. It’s rare that they will tell you what keyword they typed in to find your business, and in most cases they are unaware if they clicked…Read more
Should I Be Advertising on Facebook?
You’ve been successfully targeting customers organically and through AdWords for years, but could it be time to jump into Facebook ads, like over 3 million other businesses are currently doing? The fact is that there are over 1.79 billion registered active Facebook users, and that number is growing every day. Some of these people could be your next customer. But then there are the reservations—Facebook ads can be difficult to manage and the…Read more
Google Removed Right Hand Side Ads
Have you noticed anything different about the Google search results page recently? Take a look at this results page from early February… Now let’s look at a search for the same thing in March: So much white space!! But what happened to those ads in the side? Google updated the results page in mid-February and has decided to do away with those ads in the right hand side. Now, in many cases,…Read more
Why SEO, PPC, and Social Are Not Enough
If you are familiar with Abraham Maslow’s hierarchy of needs, then you’ve probably seen the pyramid that defines different levels of a person’s motivational needs. The idea is that if you fulfill level after level of these needs, you become motivated and can eventually reach your full potential, which is called “self-actualization.” In order to reach self-actualization, you must first satisfy each need, making your way from the bottom of the pyramid to…Read more
Small Business Marketing Resolutions of 2015
We do it every year. We make promises to ourselves and come up with endless To Do lists, which seem to disappear within a few weeks of the new year. For many businesses, some of these “to do’s” include improvements to their marketing strategies. In 2015, keep it simple. Make a list of 5 things you want to do to improve your marketing strategy and focus on tackling those. Don’t…Read more
Get More from Your Website Traffic with Remarketing on Facebook and Google
Have you ever noticed that once you look at a product on a website, from that moment on that product seems to haunt you? OK, so maybe ghosts aren’t actually following you around, but still, you start to see the product all over your internet browser. Take, for example, when I started looking for an HP computer monitor recently on Amazon. After looking at one of the models, I immediately…Read more
Why the LinkedIn Ad Platform is Difficult to Use
After setting up LinkedIn ads for several clients we have some feedback for the LinkedIn Ad platform developers. Here is a list of our current pet peeves. Pages load really slowly – Occasionally it speeds up but usually pages load in 5 seconds or longer. Poor reporting – For small click volumes there is often no reporting at all. For higher click volumes there is a limited amount of information…Read more
Examples of Effective and Ineffective Facebook Ads
Writing Facebook ads is much different than other advertisements. Advertisers are pushing the limits of what is relevant to their business. The other day I saw a “click like if you like Dexter”. I was thinking this would be a Dexter page, maybe a Showtime page, but I discovered it was an Xfinity ad. Xfinity is our local cable company in case you are not from the area. We don’t…Read more