Creating an Effective Landing Page
If you have a website but aren’t familiar with landing pages, you should be. Landing pages are pages separate from your homepage that are generally dedicated to a single product or service. If you offer 5 services, each service should have its own page. When you run advertisements online it is generally more effective to target the 5 services with 5 separate ads than one ad that mentions all 5 services. When someone…
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Why SEO, PPC, and Social Are Not Enough
If you are familiar with Abraham Maslow’s hierarchy of needs, then you’ve probably seen the pyramid that defines different levels of a person’s motivational needs. The idea is that if you fulfill level after level of these needs, you become motivated and can eventually reach your full potential, which is called “self-actualization.” In order to reach self-actualization, you must first satisfy each need, making your way from the bottom of the pyramid to…
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Parents: The Worst Clients of the Tech World
I wanted to take the time to share a recent technological experience I had with my parents– My father has never even learned how to use a cell phone, but somehow he knows how to email people from his laptop. We still have phones with cords because he likes to pick up the phone off the wall and talk immediately, rather than have to find the talk button on the…
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Great Online Tools for Web Designers
Designing and the creating a website can be a strenuous and time consuming process. You have to come up with the design concept and then figure out a way to bring that image in your head to life. The latter can prove to be somewhat frustrating when you are going for a modern, edgy design. Now with that being said, there are some helpful tools out there to alleviate and expedite…
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A Guide to Pinterest for Small Businesses
When you think of Pinterest you may think of a bunch of twenty-something females saving wedding ideas or hairstyles, but the social networking site has actually transformed into a fairly powerful SEO tool for small businesses. These days, everyone from truckers to scientists are present on Pinterest and it’s worth it to take advantage. Still, you’re probably wondering how to translate those pins into something meaningful. Luckily, you’ve found this…
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Claiming a LinkedIn Business Page (When It’s Already Managed)
We’ve dealt with all kinds of password follies and account problems, but we never realized just how difficult the problem of LinkedIn company page ownership could be. If you are just getting started with LinkedIn, you may have noticed that your company has its own personal page. It’s possible that you didn’t create the page, but you obviously want to have control over it. Becoming a company page admin puts…
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How to get more Facebook Fans
Advertise. We are in the middle of a Facebook advertising campaign that has brought us a bunch of great fans at a reasonable price. Because Social Media is perceived as “free” advertising, many companies are hesitant to spend any money on advertising. Many companies choose to grow their fan base by giving away an iPad. Unless you are an electronics store this will likely attract of lot of fans that…
Read moreSetting up a Blog
We get tired of people thinking that the words “Social Media” are synonymous with Twitter and Facebook. Social media is any form of media that allows users to interact with it and the blog is what started it all. Twitter and Facebook are designed for short snippets of information that link to more substantial content. The blog is where you can write extensively and users can post comments with your…
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