Do You Want to Know Where Your Phone Leads Come From?
Easily track the source of your phone leads with CallRail. Even when you ask your new lead, “how did you hear about us?” the answers are often vague. “I found you online,” “I found you on Google,” and “I don’t remember,” are common answers. It’s rare that they will tell you what keyword they typed in to find your business, and in most cases they are unaware if they clicked…Read more
How Your Kid’s Baseball Team Can Help With SEO
Just because you have a great website, doesn’t mean you are going to rank well in Google’s search results. Search engines look at a number of other factors, such as age of your site, accuracy of business listings, quality of content, keywords within your content, and links to your website. In fact, a link to your website from a quality source is one of the top factors that Google takes into account….Read more
The Key to Reviews is Follow-Up
One of the biggest problems small businesses face is getting customers to write reviews. Time and time again we hear our clients say that they have asked for reviews from satisfied customers, but then it ends there. Why are reviews so important? In order to ensure your business is actively getting new reviews, you need to have a process in place for encouraging reviews, and you need to take the time…Read more
What Happened to My Google Reviews?
Help! My Google Business Page Looks Different! If you have noticed your Google My Business page looking a bit different lately, you aren’t losing your mind. Towards the end of 2015, Google rolled out an updated view of profiles and announced that local pages would no longer be supporting reviews, categories, directions, stars, photo uploads, interior photos, maps, hours, etc. Over time, more and more people are seeing this updated version…Read more
Are You Keeping Your Ear to the Ground?
Word of mouth is often the best form of referrals for businesses, especially local ones. With more and more people turning to social media and reviews sites to evaluate a business, the internet has become the new place for word of mouth recommendations. Take, for example, my mom, who recently posted to Facebook asking for recommendations for a cleaning service. Within hours, she had dozens of recommendations. She even had friends…Read more
Small Business Marketing Resolutions of 2015
We do it every year. We make promises to ourselves and come up with endless To Do lists, which seem to disappear within a few weeks of the new year. For many businesses, some of these “to do’s” include improvements to their marketing strategies. In 2015, keep it simple. Make a list of 5 things you want to do to improve your marketing strategy and focus on tackling those. Don’t…Read more
Why Are Reviews So Important for Businesses, and How Can You Get More of Them?
In a survey conducted by Dimensional Research, 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Yet, many small businesses still don’t recognize the importance of review management. While word of mouth is still great for referrals, it’s no surprise that more and more people are relying on online reviews to make snap…Read more
The Ins and Outs of Google My Business
In the past two years, I have heard so many names to refer to Google business listings that I’m not sure if there ever really has been an official name. Each time I finally understand the inner-workings of adding a new business to Google, I seem to get an email alerting me of the changes. What’s the Latest? In June, Google launched “Google My Business,” a suite of tools designed…Read more