Major Takeaways from Digital Summit 2017
A couple of weeks ago, a few of us on the Boom team were lucky enough to attend Digital Summit 2017 held at the Convention Center in Philly. The Digital Summit Series consists of conferences held all over the U.S. uniting digital content strategists, marketers, and more to learn about the very latest in web innovation. Over two days, we were able to learn from and network with some of…Read more
Should I Be Advertising on Facebook?
You’ve been successfully targeting customers organically and through AdWords for years, but could it be time to jump into Facebook ads, like over 3 million other businesses are currently doing? The fact is that there are over 1.79 billion registered active Facebook users, and that number is growing every day. Some of these people could be your next customer. But then there are the reservations—Facebook ads can be difficult to manage and the…Read more
What Happened to My Google Reviews?
Help! My Google Business Page Looks Different! If you have noticed your Google My Business page looking a bit different lately, you aren’t losing your mind. Towards the end of 2015, Google rolled out an updated view of profiles and announced that local pages would no longer be supporting reviews, categories, directions, stars, photo uploads, interior photos, maps, hours, etc. Over time, more and more people are seeing this updated version…Read more
Why SEO, PPC, and Social Are Not Enough
If you are familiar with Abraham Maslow’s hierarchy of needs, then you’ve probably seen the pyramid that defines different levels of a person’s motivational needs. The idea is that if you fulfill level after level of these needs, you become motivated and can eventually reach your full potential, which is called “self-actualization.” In order to reach self-actualization, you must first satisfy each need, making your way from the bottom of the pyramid to…Read more
Are You Keeping Your Ear to the Ground?
Word of mouth is often the best form of referrals for businesses, especially local ones. With more and more people turning to social media and reviews sites to evaluate a business, the internet has become the new place for word of mouth recommendations. Take, for example, my mom, who recently posted to Facebook asking for recommendations for a cleaning service. Within hours, she had dozens of recommendations. She even had friends…Read more
Get More from Your Website Traffic with Remarketing on Facebook and Google
Have you ever noticed that once you look at a product on a website, from that moment on that product seems to haunt you? OK, so maybe ghosts aren’t actually following you around, but still, you start to see the product all over your internet browser. Take, for example, when I started looking for an HP computer monitor recently on Amazon. After looking at one of the models, I immediately…Read more
Social Media Tips to Make Holiday Marketing Merry & Bright
With the holidays just around the corner, it’s time to get your marketing campaign into gear. Likely, you’ve put some thought into your campaign by this point in the year, but social media offers some excellent marketing options you may not have considered. Be sure to schedule some time between holiday gatherings and your own shopping to sketch out a plan for social media marketing. It’s a great time of…Read more
Why Are Reviews So Important for Businesses, and How Can You Get More of Them?
In a survey conducted by Dimensional Research, 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Yet, many small businesses still don’t recognize the importance of review management. While word of mouth is still great for referrals, it’s no surprise that more and more people are relying on online reviews to make snap…Read more