Remarketing Info

Get More from Your Website Traffic with Remarketing on Facebook and Google

November 24, 2014

Have you ever noticed that once you look at a product on a website, from that moment on that product seems to haunt you? OK, so maybe ghosts aren’t actually following you around, but still, you start to see the product all over your internet browser. Take, for example, when I started looking for an HP computer monitor recently on Amazon. After looking at one of the models, I immediately…

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Social Media Tips to Make Holiday Marketing Merry & Bright

November 20, 2014

With the holidays just around the corner, it’s time to get your marketing campaign into gear. Likely, you’ve put some thought into your campaign by this point in the year, but social media offers some excellent marketing options you may not have considered. Be sure to schedule some time between holiday gatherings and your own shopping to sketch out a plan for social media marketing. It’s a great time of…

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Why Are Reviews So Important for Businesses, and How Can You Get More of Them?

October 22, 2014

In a survey conducted by Dimensional Research, 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Yet, many small businesses still don’t recognize the importance of review management. While word of mouth is still great for referrals, it’s no surprise that more and more people are relying on online reviews to make snap…

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The Ins and Outs of Google My Business

August 22, 2014

In the past two years, I have heard so many names to refer to Google business listings that I’m not sure if there ever really has been an official name. Each time I finally understand the inner-workings of adding a new business to Google, I seem to get an email alerting me of the changes. What’s the Latest? In June, Google launched “Google My Business,” a suite of tools designed…

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What does a website cost? The 6 most important factors that go into pricing a website project

July 10, 2014

Your business needs a website, but you’re unsure of where to start. You want the site to be affordable, but you also need something dynamic to impress clients. You can ‘DIY’ it for a small monthly fee on Squarespace or Wix, but if you really want it to look professional, and be able to attract new customers, you should seek the help of a web design company.  For a basic…

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Why starting a newsletter for your business can be difficult, and what you can do about it

July 1, 2014

Why newsletters are important When you share a post on Facebook, only a small percentage of those who like your page will actually see the post in their news feed. This fact is becoming increasingly true on other channels like LinkedIn and Twitter.  Though more traditional, email newsletters are still the best way to ensure your message is received by your customers. Why building a big list is difficult By…

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Why the LinkedIn Ad Platform is Difficult to Use

May 27, 2014

After setting up LinkedIn ads for several clients we have some feedback for the LinkedIn Ad platform developers.  Here is a list of our current pet peeves. Pages load really slowly –  Occasionally it speeds up but usually pages load in 5 seconds or longer. Poor reporting – For small click volumes there is often no reporting at all.  For higher click volumes there is a limited amount of information…

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A Guide to Pinterest for Small Businesses

May 1, 2014

When you think of Pinterest you may think of a bunch of twenty-something females saving wedding ideas or hairstyles, but the social networking site has actually transformed into a fairly powerful SEO tool for small businesses. These days, everyone from truckers to scientists are present on Pinterest and it’s worth it to take advantage. Still, you’re probably wondering how to translate those pins into something meaningful. Luckily, you’ve found this…

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