The Key to Reviews is Follow-Up
One of the biggest problems small businesses face is getting customers to write reviews. Time and time again we hear our clients say that they have asked for reviews from satisfied customers, but then it ends there. Why are reviews so important? In order to ensure your business is actively getting new reviews, you need to have a process in place for encouraging reviews, and you need to take the time…Read more
Google Removed Right Hand Side Ads
Have you noticed anything different about the Google search results page recently? Take a look at this results page from early February… Now let’s look at a search for the same thing in March: So much white space!! But what happened to those ads in the side? Google updated the results page in mid-February and has decided to do away with those ads in the right hand side. Now, in many cases,…Read more
What Happened to My Google Reviews?
Help! My Google Business Page Looks Different! If you have noticed your Google My Business page looking a bit different lately, you aren’t losing your mind. Towards the end of 2015, Google rolled out an updated view of profiles and announced that local pages would no longer be supporting reviews, categories, directions, stars, photo uploads, interior photos, maps, hours, etc. Over time, more and more people are seeing this updated version…Read more
Creating an Effective Landing Page
If you have a website but aren’t familiar with landing pages, you should be. Landing pages are pages separate from your homepage that are generally dedicated to a single product or service. If you offer 5 services, each service should have its own page. When you run advertisements online it is generally more effective to target the 5 services with 5 separate ads than one ad that mentions all 5 services. When someone…Read more
Website Copy Updates to Improve Your Conversion Rate
Imagine this scenario—a potential customer makes it your website. You offer everything they are looking for. Yet, once they arrive on your landing page, they become overwhelmed by information and decide to give up. This problem is all too common. In fact, a study by Chartbeat in 2014 found that 55% of website clicks result in a time on site less than 15 seconds. That’s barely enough time to let…Read more
Why SEO, PPC, and Social Are Not Enough
If you are familiar with Abraham Maslow’s hierarchy of needs, then you’ve probably seen the pyramid that defines different levels of a person’s motivational needs. The idea is that if you fulfill level after level of these needs, you become motivated and can eventually reach your full potential, which is called “self-actualization.” In order to reach self-actualization, you must first satisfy each need, making your way from the bottom of the pyramid to…Read more
Are You Keeping Your Ear to the Ground?
Word of mouth is often the best form of referrals for businesses, especially local ones. With more and more people turning to social media and reviews sites to evaluate a business, the internet has become the new place for word of mouth recommendations. Take, for example, my mom, who recently posted to Facebook asking for recommendations for a cleaning service. Within hours, she had dozens of recommendations. She even had friends…Read more
Small Business Marketing Resolutions of 2015
We do it every year. We make promises to ourselves and come up with endless To Do lists, which seem to disappear within a few weeks of the new year. For many businesses, some of these “to do’s” include improvements to their marketing strategies. In 2015, keep it simple. Make a list of 5 things you want to do to improve your marketing strategy and focus on tackling those. Don’t…Read more