20 Apr 2011

Setting up Goals in Google Analytics

For local businesses, and most non e-commerce websites, tracking the success of the website depends on the people answering the…

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13 Apr 2011

Search Engine Rankings Reports

Instead of manually typing a search into a search engine and seeing where your website ranks, there are free tools…

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23 Mar 2011

PPC Basics – Broad Match, Phrase Match, Exact Match

PPC advertising is displayed in the right column of most Google Searches.  Advertisers specify which keywords they want to appear…

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23 Mar 2011

Setting up an Ad-words Campaign

You are able to set up an ad-words account without entering your billing information so feel free to try setting…

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23 Mar 2011

Writing PPC Ads

It is very tough to write an ad that will distinguish you from the competition.  Google prevents EXCESSIVE CAPITALIZATION  or…

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23 Mar 2011

Choosing Keywords and Negative Keywords

Google will suggest hundreds of keywords for your business.  The more keywords you have the better chance you will spend…

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