23 Mar 2011

Writing PPC Ads

It is very tough to write an ad that will distinguish you from the competition.  Google prevents EXCESSIVE CAPITALIZATION  or…

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23 Mar 2011

Choosing Keywords and Negative Keywords

Google will suggest hundreds of keywords for your business.  The more keywords you have the better chance you will spend…

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17 Mar 2011

Editing Your Google Maps Profile

Google Maps is the number one local business directory on the internet.  Even if you do not have a website,…

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16 Mar 2011

Other Directory Essentials

After editing your Google Maps profile, there are several other directories that can give the website some visitors.  Each website…

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10 Mar 2011

Keyword Page Assignments

You are now going to assign the keywords that you have selected to specific pages.  You need to do this…

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9 Mar 2011

Writing title and description tags

Now that you know which keywords will be target on each page you can start to write a title and…

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2 Mar 2011

Keyword Research

Google offers a free keyword tool that estimates search traffic for different keywords.  Take your ideas and put them into…

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1 Mar 2011

Keyword Brainstorming

Before you start researching which keywords are the best it is a good idea to generate a big list of…

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11 Feb 2011

Getting Started

If you are acting on behalf of a business or organization it is really important to keep a separate email…

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2 Feb 2011
19 Jan 2011

Web Marketing 101 at the Haverford Adult School

2 years ago I signed up for a class at the Haverford Adult school for Web Design.  It taught me…

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19 Jan 2011

Business to Business Web Marketing Specialists

At Web SBZ we primarily work in web marketing for business to consumer (B2C) companies.  We usually refer our Business…

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